Process

Process

Challenge #1 Prior knowledge addressed with students engaging in research to commence their project In groups of three, research the short and long term effects of underage drinking. Split the workload up evenly. Focus on key points that will drive your campaign for example in the new drink drowning campaigne the focus was on the effects of drinking on perception and motor control. Decide on you promotion tool as you will be commencing recording/drawing etc. as of next lesson. Make sure you take note of all the campaignes/adverts that you may have noticed throughout society and note their effectiveness and if so, why?

Challenge #2 Organise research from all three group members. Plan/design your campaign remembering to enforce your health message, there are two resources listed below to help you with the planning phase of your assignment. Use of different mediums to provide audience with health related information and messages. Record your campaign, Group members are to have their campaign finished and ready to present to target audience in next session. If the campaign is not ready by the end of this lesson, organise for it to be completed during the week. Some examples of planning a Advertisement- [|Deconstructing and Advert]

Drink and Drown Campaign for Reference [|Drink and Drown]

Challenge #3 Present your campaign to the class/ or other classes in your age group. At the conclusion of your presentation, in the response time, the class will provide you with feedback regarding your advert. Things to look for are, effectiveness? how well did you get your message across to audience? how effective was the visual aspect to your campaign? Collect your feedback as you will need to use this in your evaluation phase.

Challenge#4 Evaluation: look over how the campaign went overall. how do you think you went as a group? is there anything you could have done better now that you have relevant feedback? how well did you plan for student diversity? would you respond to your own campaign if you saw it amongst society? why? home